Do you sometimes feel like you’re the leading character in the movie Ground Hog Day? You know where the guy wakes up and repeats the same situation over and over and over again! Well, while it makes for an entertaining movie it’s not what you need in your own real life, is it?

Well, you may not realise it but when unfavorable situations, actions and emotional conflicts happen again and again in your life—same scene, different characters—there’s a good chance you are in the clutches of a negative “pattern.”

Some examples: In business – taking on clients who pay late or not at all. Or if you have a job, constant conflict with co-workers or always getting to report to the boss from hell. On the personal front – chronic debt creation, picking the wrong lovers/partners, people-pleasing.

At best, these negative patterns cause frustration. At worst, they cause undue suffering, uphill struggle, sometimes even death.

The good news is: you have the power to change these negative patterns. Below are some ways to begin to disrupt them so that you can start laying down new, more positive patterns.

Become aware.

I don’t believe you need to turn yourself inside out and dig into all your bad habits to discover where they came from and why you keep repeating negative patterns. I use the analogy that when you walk into a dark room – you don’t need to chase away the dark, you simply have to turn on the light and the darkness is gone. Just like magic!

No matter how entrenched a pattern seems, the act of noticing begins the shift away from damaging thoughts or behaviors. Put simply, you can’t change what you’re not aware of.

One way to become aware is to just sit with your thoughts and watch for the patterns. The goal here is to notice, that’s all.

In this step, focus your awareness on just the facts and feelings of the patterns. Don’t let your mind wander into the analysis of “why” you have them right now, for it will likely try to justify and defend the pattern. You can analyze later (see below); for now, just notice.

Also, ask people you trust to help you see the patterns. Our blind spots are called “blind” for a reason; we just don’t see them. But they’ll be clear as day to others.

Discover the hidden payoff.

Becoming aware of your negative patterns, you see evidence they are disserving, perhaps even damaging, you. For example, your pattern of conflict with co-workers has gotten you fired several times, and now your resume reflects that pattern, too.

The key to interrupting negative patterns is to understand this: we generally don’t keep repeating behaviors unless, on some level, we get something good out of them.

These hidden reasons are known as “payoffs,” and they either help you get more of something you want or avoid something you don’t want.

In the example above, the person in constant conflict with co-workers could be using the conflict to cover up deep insecurity with his/her work quality. The conflict, in effect, distracts from scrutiny.

Or the conflict could stem from uncensored outspokenness. The person may have an oppressive situation at home and being excessively frank at work may allow them to feel powerful and self-expressed in at least one arena of life.

Look for (and create) positive patterns.

One of the best ways to disrupt the negative patterns that may be wreaking havoc with your life is to also study the positive patterns in your life. For these can be “grafted” onto your negative patterns with great success.

For example, you can utilize the discipline you’ve always had around working out regularly to stop using credit to finance your lifestyle.

Consider your negative patterns as the pipes to your backyard pond that are old and clogged with mineral build-up. Laying new pipes (positive patterns) could be the easiest, quickest and most effective solution.


If you want to increase your income I suggest you set yourself a bold money goal so you know exactly what you want to achieve. Be specific. Ask yourself this question “How much more do I want to make”?

Whatever that number is, raising your fees is one way to reach your goal but it’s not the only way. I can think of at least 7 additional ways to create more income in your business.

#1.  Offer training courses

Think of ways to help your clients improve their skills or learn to do something that will support them to achieve better outcomes. Then create a training course designed to transfer your knowledge and teach them the “how to”.

#2.  Run workshops

Workshops are a great format for accomplishing specific outcomes. Unlike training courses which are based on learning how to do something – workshops provide a hands on way to get the job done. Done-with-you, rather than done-for-you workshops can be run as a one off or a series and people are willing to invest in them.

#3.  Lead groups

While your one-to-one service can be very lucrative, leading groups offers an opportunity for clients to participate at a lower investment. Collectively this can add up to an overall increase in income to you. An added advantage is you get to serve more people, some of whom will invest further with you down the track.

#4.  Offer different packages

One size fits all might be OK in the fashion industry but it means a take it or leave it decision if you’re offering services. So it’s much smarter to offer different packages to provide a choice at various investment levels. This means you will make more sales and increase your income.

#5.  Speak

Whether you are being paid or not, speaking is the absolute best way to get in front of potential clients to build the know, like and trust factor that is essential to creating relationships and making sales. At the very least you want to leave with their contact details so you can continue to communicate with them and turn your prospects into paying clients.

#6. Create Information Products

Everyone knows information that other people will value and be prepared to pay for. Fact is there is a huge demand for information. Chances are better than good that you are already providing information to someone about something you know about. And chances are you are giving it away free when people would gladly give you money for it.

You can make passive additional income from what you already know while providing your clients with additional, budget-friendly ways to learn from you.

#7. Offer VIP days (one of my top favourites)

VIP stands for ‘very important person’ and offering VIP days as an intensive one-on-one experience is both lucrative for you and highly productive for the client.

With a set agenda focused on accomplishing specific outcomes for an individual a VIP day is a high-end offer with a highly valued payoff so you can charge a higher fee. It’s a fact, many clients just love that level of personal attention and single focus and are willing to pay a higher fee to get it.

If you’re not offering VIP Days yet, it means you’re leaving money on the table that could be added to your bank account.

So when you look at your business as a whole, raising your rates is just one way to make more money and increase your income. I recommend you look from a higher perspective and decide what additional income streams you can create.

Book a free discovery session here if you’d like to explore specific ways and understand the ‘how’ to increase your income that would work in your business.