Business man pointing to client testimonialsWhile most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales.

You don’t want to end up with ‘nice-guy’ or ‘nice-gal’ testimonials that say ‘nice’ things about you but fail to show others why they should do business with you as well. After all that’s the point, isn’t it? To attract others who are looking for the same results?

So, what you really need is results-based testimonials that are written in first person.  Or you can use a case studies which are pretty much the same thing  only they are written in third person. I recommend you have a mix of both types because that will add variety.

Think of testimonials as a short ‘before and after story’ or ‘once I was lost….and now I’m found’ and you’ll quickly see that it’s not all about you!

Like all good stories there’s a structure and the good news is there are only 3 sections to structure a winning results-based testimonial or case study.

Here they are…..

Section 1

Describe their problem or challenge before they began working with you (this is the before story).

How bad was it? And don’t hold back – these are real life situations so the worse the problem the better!

Section 2

What did they learn or do as a result of working with you?

Take care here not to reveal the specifics of what you did with your client or you run the risk of people thinking ‘I already know that’ – you don’t want them to have that reaction.  Rather you want to have them thinking ‘how did she do that?’

Section 3

The end result (this is the after story)

What got to happen for your client as a result of what they learned or did after working with you?

You need to make this as quantifiable as you can. You can put a figure or percentage on almost anything so always use measurable, specific results in your example.

Here’s an example using a professional organizer who we’ll call Sally, of what you’ll achieve when you put it all together.

“My office was in such a mess I couldn’t find anything in a hurry. So I was wasting a lot of time and energy. I certainly didn’t want to bring my clients there because I was too embarrassed about the clutter.

Thanks to Sally’s organizing skills I learned how to quickly clean up the mess as well as how to get and stay organized so I won’t slip back into bad habits. It’s so much easier than I could have imagined.

Now, I can put my hands on everything in less than a minute, my productivity has gone up by at least 50% plus I’ve seen a welcome jump in my revenue of $5,000 this month.”

My tip is to ask all your clients if they would like to help you by providing a testimonial. People love to help other people and I’ve never been refused.

You can make it easy for them by giving them these guidelines or better still, offer to write it for them for their approval. This will save them time and effort and guarantee you get a winning testimonial to help you make more sales.

You can never have too many results-based testimonials and you can exploit all the mediums of written copy, audio and video to power up your marketing.

Person using Google docsThere are so many reasons to use Google Docs for ease and speed that it’s little wonder it’s taken off. Plus, it’s free!

You already know that most word processing software programs don’t come cheap. Even the most commonly used, MS Word and Excel Spreadsheets comes at a hefty price tag if it’s not preinstalled on your computer.

So, if you’re looking for a top-notch document creation software that is absolutely free, look no further than Google Docs, Google’s web-based system. This system makes creating and editing documents quick and easy.

Perhaps most importantly, it makes sharing documents easy. If you work with clients or contractors on projects it can be challenging to track everything. One missed deadline or message can derail an entire project. Google Docs can help when used as a project management tool to help you stay on track.

To use the software, you must have a Gmail account or go to and register for a Google account. Once at the Google Docs website, the rest is easy.

Simply follow these 5 steps below.

Step #1

Click on the big PLUS SIGN icon that says “Start a new document,” in the upper left hand corner.

Step #2

Choose the type of document you want to create; spreadsheet, document or slides. The system also offers various templates for letters, resumes, meeting notes, project proposals and more. It couldn’t be easier.

Step #3

Once you’ve made your document choice, a new document will open. You can format your content the same way you would a Word document; you’ll see the same type of toolbar at the top of the page. You can choose your font type, size, and formatting. You can justify the page right or left, highlight, list items, and include text links. Sheets works similarly to Excel.

Step #4

After you have created your document, the final step is to save it and here’s one of the ways where utilizing Google documents really pays off. You’ll save your document as a Google document. It won’t really ask you how you want to save your document. And it will store the document in a main folder or you can create sub folders, this allows you to label and organize them how you see fit. Whenever you sign into your Google or Gmail account you will have access to all of your Google documents.

Step #5

If you want to export the document and store it on your desktop or hard drive all you have to do is click on the file menu and choose “download as” from the pop up list. There you will see that you have several formatting options for downloading the document, including MS Word. That means if you’re sending the document to someone who uses MS Word, you can download it as a Word doc and send it to them quickly and easily.

Here’s the final reason Google documents is a great resource, you can share your documents by simply clicking the word “Share” in the upper right hand of the document toolbar. There, you will see you have a number of options, including emailing the document, sharing it on some social media platforms and inviting people to view it by sending them a link to the document. This makes collaboration extremely simple.

It also means you’ll have access to your documents wherever you can access the internet from your smartphone or tablet.

One more thing, Google docs is not the same as Google Drive which is an information organization system that Google docs works within.