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Guidelines for a Winning Business Award Application

Winning a business award raises your profile and increases your self-worth while creating new opportunities for you and your business. Plus applying for business awards is a great process that allows you to involve your team in understanding…
Google Alerts

Use Google Alerts to Boost Your Business

There are very few free tools as powerful, yet simple as the Google Alerts service. You can think of it as your own automated, fully customised search engine service because that’s what it is. Google Alerts is a service that generates search…
A woman hitting the money glass ceiling
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What To Do When You Hit The Money Glass Ceiling

Wondering how to tell if you've hit the money glass ceiling? The path to abundance is strewn with roadblocks that can keep diverting you from reaching and enjoying the richness in your life and business that is your birthright. If you’ve…
Marketing Success
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What Has Your Marketing Success Got to do With Your Unique Brilliance?

If you are one of the growing number of passionate entrepreneurs determined to make your mark on the world and change your clients' lives for the better you will have faced the challenge of identifying what sets you apart from your competition. Why…
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What is The Real Cost of Toleration?

Service based business owners and entrepreneurs are used to juggling a myriad of things and can often put up with issues or behaviour that holds them back instead of dealing with it and nipping it in the bud. One reason for this is they often…

Speak Up and Ditch Your Fears

Do you value being seen and heard? Do you want to have truly successful relationships? Do you want to make an impact on others? Then speak up! Of course, for some people, that’s easier said than done. You might prefer to train…
Unhappy woman give it all away
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Do You Give It All Away?

Do you give it all away? Most of us have been taught that it is better to give than to receive. While giving can be a wonderful, heart-warming experience, giving too much of our time and energy can be detrimental to both our physical and emotional…

6 Tips for Powerful Subject Lines in Your Email Marketing

Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…
Sales Conversation
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Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's Product Pricing Place Promotion The last…