Are You Money Mag or Money Drag?

Money is such an amazing resource – it’s what keeps our businesses afloat, after all. Unfortunately, so many of us can start to lose our grip on our finances, until things get so out of hand that money starts to be a negative influence…

Why Do Your Clients Use You?

Are you asking your clients why they use you? Many of us plod along in our businesses happily doing things the way we’ve always done them. When everything is ticking along nicely, it’s easy to forget to ask our clients why they’re really…

How To Write Articles Your Clients Want To Read

Writing articles and re-purposing them is one of the highest payoff activities you can use in your marketing mix. Yet many business owners don’t take advantage of this relatively simple strategy and write articles consistently. Why not? The…

Toxic Clients – Do You Have them?

We all know the clients – they give you a big headache and they make you wonder whether you really enjoy your job anymore. Dealing with them makes you want to tear your hair out and pack it all in, once and for all. Do you have a toxic…

Creating a Healthy Relationship with Money

Most women - and many men too, struggle with their relationship with money. And nowhere is this more evident than for business owners and entrepreneurs who are trying to make a living and an impact selling their services. It is especially…

Are You a Problem Solver When it Comes to Your Sales?

When it comes to your products or services you are the salesperson and the one who knows them best. It can be easy for you to see all the benefits but for your clients, without all the valuable background knowledge, it can be difficult to…
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Getting Clear on Your Ideal Customer

It may sound counter-intuitive, especially if you’re new to running your own business, but all business is not always good business. The biggest mistake most new business owners make is falling into the trap of accepting all work - for the…
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Where are Your Clients on the Loyalty Ladder?

When marketers refer to the client Loyalty Ladder where do you picture your clients? Direct marketing, also known as relationship marketing is concerned with establishing a long term relationship with your client and the Loyalty Ladder is…
Signature System
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Why a Signature System is easy to promote, easy to sell and easy to deliver

A Signature System is simply the proven steps you take your clients through to get the outcome or results that they want. And because having a Signature System makes your services as tangible.as a product it’s much easier to communicate to…
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To Choose a Niche or Not to Choose a Niche?

It’s a no brainer. Experts charge higher fees. And the quickest way to become known as the expert in your field is to choose a niche and market exclusively to the individuals in this group. All the same, many business owners resist this…