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Getting Clear on Your Ideal Customer

It may sound counter-intuitive, especially if you’re new to running your own business, but all business is not always good business. The biggest mistake most new business owners make is falling into the trap of accepting all work - for the…
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Where are Your Clients on the Loyalty Ladder?

When marketers refer to the client Loyalty Ladder where do you picture your clients? Direct marketing, also known as relationship marketing is concerned with establishing a long term relationship with your client and the Loyalty Ladder is…
Signature System
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Why a Signature System is easy to promote, easy to sell and easy to deliver

A Signature System is simply the proven steps you take your clients through to get the outcome or results that they want. And because having a Signature System makes your services as tangible.as a product it’s much easier to communicate to…
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To Choose a Niche or Not to Choose a Niche?

It’s a no brainer. Experts charge higher fees. And the quickest way to become known as the expert in your field is to choose a niche and market exclusively to the individuals in this group. All the same, many business owners resist this…
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Creating Flexible Boundaries for More Control in Your Business

When it comes to having more control in your business it is vital to have strong but flexible boundaries. The tricky thing is, getting the balance right and to remain in control. Otherwise it’s all too easy for other people’s interests…
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How to Set and Achieve Smarter Business Goalls (Part Two)

Continued..... Business Goal planning and implementation OK, we’ve established that setting smarter business goals is crucial to achieving success but it’s only half the story. Without timely and effective implementation, you don’t…

How to Set and Achieve Smarter Business Goals (Part one)

Do you struggle to set and achieve smarter business goals? Perhaps you’ve been going about it the wrong way or at least you could do with a process that would keep you focused and on task to have greater success. Then read on because I’ve…

Are You Making These 3 Common Marketing Mistakes?

Let me start by saying I believe marketing is simply communicating your marketing messages to the market place. You’ll either be writing or speaking. So it’s totally within your control to get your marketing messages right and avoid common…

Are You Prepared to Do What it Takes to Be Successful in Your Business?

You are probably familiar with the saying "When the going gets tough…the tough get going” but have you applied that to the challenges in your business? Are you prepared to do what it takes to be successful in your own business? When…

How to Make and Keep More Money in Your Life and Business

How you think and feel about money is the key to how you can make and keep more money in your life and business. Making money is easy. I know plenty of people who have done it plenty of times. What isn’t so easy is hanging onto it.…