Blog - Power Up Your Marketing

What is The Real Cost of Toleration?

Service based business owners and entrepreneurs are used to juggling a myriad of things and can often put up with issues or behaviour that holds them back instead of dealing with it and nipping it in the bud. One reason for this is they often…

Mindset, Money

Do You Give It All Away?

Do you give it all away? Most of us have been taught that it is better to give than to receive. While giving can be a wonderful, heart-warming experience, giving too much of our time and energy can be detrimental to both our physical and emotional…

Marketing

6 Tips for Powerful Subject Lines in Your Email Marketing

Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…

Business, Marketing

Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…

Marketing

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's Product Pricing Place Promotion The last…

Business, Money

Raising Your Fees is Just One Way to Increase Your Income

If you want to increase your income I suggest you set yourself a bold money goal so you know exactly what you want to achieve. Be specific. Ask yourself this question “How much more do I want to make”? Whatever that number is, raising…

Marketing, Money

How to Increase Your Income and Serve More Clients in Less Time

Everyone has heard the saying ‘time is money’ but have you ever stopped to think about exactly what it means? One thing is certain. They are not equal so don’t have the same value. You have to agree, time is finite and we all have…

Marketing

Grow Your Email List with a Powerful Freebie

Building your email list is critical to the success of your business. And one of the top strategies you can use to market your business online is to create a free item to entice people to sign up to your email list. It works like this:…

Marketing

How to Streamline Your Marketing for Ease and Success

If you don’t know the answer to these 3 questions, it’s time to streamline your marketing: How many marketing tactics are you using right now? What are the goals of these tactics? Have you taken the time to evaluate if they…

Branding, Business

Creating a Powerful Brand for Your Business

I know many business owners struggle to differentiate themselves in the market place and that’s not surprising as there’s so much competition out there. But it doesn’t have to be that hard either. Whether you’re just starting out and…

Money

Forgiveness is the Key to Healing Your Relationship with Money

What has forgiveness got to do with money? Well, the thing about negative beliefs is that most often they don’t even belong to us. We simply pick them up, usually at a very young age from those around us. More than likely from our parents…

Business

Toxic Clients – Do You Have them?

We all know the clients – they give you a big headache and they make you wonder whether you really enjoy your job anymore. Dealing with them makes you want to tear your hair out and pack it all in, once and for all. Do you have a toxic…

Money

Creating a Healthy Relationship with Money

Most women - and many men too, struggle with their relationship with money. And nowhere is this more evident than for business owners and entrepreneurs who are trying to make a living and an impact selling their services. It is especially…

Business, Marketing

Getting Clear on Your Ideal Customer

It may sound counter-intuitive, especially if you’re new to running your own business, but all business is not always good business. The biggest mistake most new business owners make is falling into the trap of accepting all work - for the…

Business, Marketing

Where are Your Clients on the Loyalty Ladder?

When marketers refer to the client Loyalty Ladder where do you picture your clients? Direct marketing, also known as relationship marketing is concerned with establishing a long term relationship with your client and the Loyalty Ladder is…

BLOG – MARKETING MIX

What is The Real Cost of Toleration?

Do You Give It All Away?

6 Tips for Powerful Subject Lines in Your Email Marketing

Master the Sales Conversation and Get More Clients

Where Does Advertising Fit Into the Marketing Mix?

Raising Your Fees is Just One Way to Increase Your Income

How to Increase Your Income and Serve More Clients in Less Time

Grow Your Email List with a Powerful Freebie

How to Streamline Your Marketing for Ease and Success

Creating a Powerful Brand for Your Business

Forgiveness is the Key to Healing Your Relationship with Money

Toxic Clients – Do You Have them?

Creating a Healthy Relationship with Money

Getting Clear on Your Ideal Customer

Where are Your Clients on the Loyalty Ladder?

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