6 Tips for Powerful Subject Lines in Your Email Marketing

Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…
Sales Conversation
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Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's Product Pricing Place Promotion The last…

QUIZ:  Are You Living in Alignment with Your Values?

Fulfillment in life is related to how well you are living in alignment with your values. Values are not morals or principles. They are the essence of who you are - not who you think you should be and certainly not who others think you should…

Burnout! How to avoid it in your business and your life!

Burnout happens when we burn the candle at both ends and in today’s fast paced world that’s fairly typical so it’s getting harder and harder to avoid burnout. In today’s “go, go, go” society, we idealise the pink Energizer Bunny®…

How to Interrupt Negative Patterns

Do you sometimes feel like you’re the leading character in the movie Ground Hog Day? You know where the guy wakes up and repeats the same situation over and over and over again! Well, while it makes for an entertaining movie it’s not what…
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Raising Your Fees is Just One Way to Increase Your Income

If you want to increase your income I suggest you set yourself a bold money goal so you know exactly what you want to achieve. Be specific. Ask yourself this question “How much more do I want to make”? Whatever that number is, raising…
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How to Increase Your Income and Serve More Clients in Less Time

Everyone has heard the saying ‘time is money’ but have you ever stopped to think about exactly what it means? One thing is certain. They are not equal so don’t have the same value. You have to agree, time is finite and we all have…

Are You Suffering From the Disease to Please?

Pleasing other people—who could find fault with that? Isn’t it a good thing to consider the needs of others, to be gracious, to be nice, to be a people pleaser? By all means! But for many, the desire to please becomes an addictive need to…

5 Key Steps to Re-energise Your Marketing Message

If you’ve been in business for a while your marketing message has most likely changed as your business changed. And as your business grows, it can be easy to let your marketing run on autopilot which means it can get out of control so that…