Right now, more than ever business owners and entrepreneurs are looking for leadership which means they are looking for someone to show them the way. Question is are you a leader of your business? Are you someone others want to follow?

And I’m not just talking Twitter-style followers where you follow me and I follow you back.  Leadership is much more than that and here are my 5 essential qualities that I look for in a strong leader.

As the strong and successful leader of your business, you will….

  1. Have a clear vision and plan for your business so you can demonstrate you know where you are going. This may seem obvious but it is surprising how many people want others to follow them when they are not really heading anywhere.
  2. Be a stand for what you know and believe. This means you will have a clear set of criteria that guide you so you will not be swayed by what other people think. Setting and maintaining your boundaries will keep you focused on outcomes that you want for you and your clients and not on pleasing others which can only diminish results and lead to mediocrity.
  3. Be willing to go first, take risks and learn by your mistakes as well as build on your successes. Goes without saying, if you have not done what you are asking others to do or implement your own strategies or recommendations you are speaking from second-hand experience and not from a position of leadership.
  4. Not be content with the status quo and always looking for a better way so you can continue to improve, stretch and grow. Playing it safe – and colouring in inside the lines is no way to create breakthroughs.
  5. Be a product of your product or service. If you don’t use and follow your own advice you will demonstrate a lack of integrity and lose trust. “Do what I say and not what I do” never works with children and will certainly not work with your clients and for good reason. People want leaders they can look up to.

A final point to remember.  You don’t have to re-invent the wheel to be a leader but you do need to stand out and shine your unique brilliance on the way you do business. Only then can you attract followers who want what you have to offer and who feel confident you will deliver.

Choosing what to outsourceOutsourcing dilemma? Have you often thought, “I could get it all done myself but I just don’t have the time”?

It may be that the time has come to pay someone else to take tasks off your plate and free up your time. But how do you know? When is outsourcing the best choice for your business?

Here are 4 questions you can consider carefully to help you decide.

1. What Would You Outsource?

 First things first, before you think about your budget or more practical concerns, start by asking yourself, “What would I outsource if there were no obstacles?”

The answer to this question will help you analyze your business’s needs objectively.

Start by making a list. Think about the tasks where your own skill is lacking, as well as those that cause you to feel irritation, annoyance or dread. List all the tasks in both categories, then review the list and rank the tasks, in descending order, of your desire not to do them again!

You may be surprised at what you can outsource these days. Not only commonly delegated tasks, such as bookkeeping and accounting, but also more creative tasks, such as:

  • Copywriting—blog posts, website updates, newsletters, etc.
  • Images—finding, downloading, optimizing, editing, uploading to website, creating social media graphics
  • Social media—finding items to share and crafting updates/tweets, scheduling shares, managing accounts
  • Administrative tasks—writing/managing emails or other correspondence, organizing digital files, researching purchase options for specific products or services for your review and decision, making travel arrangements, etc.

You can also outsource specific projects, either by task or as a whole to a project manager.

Finally, look at non-business tasks. Often, it’s not so much that we run out of work hours to do work “stuff,” but that home obligations keep getting in the way. Household chores and personal errands are often easier for anxious solopreneurs to delegate to others.

The risk is low, the cost is generally less than for skilled labour, and who among us really loves cleaning up anyway? Maybe hiring a cleaning service twice a month can free up ten or more hours that you can use to better benefit.

Take another critical look at the list, once it’s completed, and make sure that each task is one you’d be willing to hand control over in exchange for removing it from your overcrowded plate.

Finally, cross off any tasks that you feel you must keep doing yourself, for whatever reason.

2. Would Your Business Benefit From Outsourcing?

Now move on to a wider perspective by considering how, specifically, your business would benefit from outsourcing.

For instance, you may have recognized a need to get out and make more local contacts in your area in order to grow your business. That’s clearly something that only you can do—but if you’re spending all your time writing content and optimizing images for your website, you’ll never find sufficient chunks of time to get out there and network.

Also, consider the issue from another perspective: If someone came along and took the top three tasks on your list off your hands, what would you do with that time? Look at your list of business goals for the year. Is there a project that you’d love to start on, if only you had the time and energy?

Considering the benefits before the drawbacks—i.e., cost and control—will help you gauge your real level of interest in outsourcing, as well as free up your intuition to guide you to the right answer.

3. Can You Afford to Outsource?

Once you’ve examined the benefits, now look at your budget. It may seem odd to consider the financial side of outsourcing only now, but it saves you from making a very common solopreneur mistake: viewing budget as an obstacle that permanently blocks your way, as opposed to a challenge to be overcome.

For instance, some tasks pay for themselves—or could, with a slight adjustment. Are there some tasks you can outsource on an as-needed basis only, possibly with a slight increase in your fee to cover the cost of outsourcing whenever a new client project comes in?

And don’t neglect to account for the cost of your time in this analysis. For instance, you may be adequately skilled at, say, writing blog posts, but it takes you twice as long as it would take an experienced copywriter and blogger. By outsourcing that task, you’re actually coming out ahead, assuming you’re paying the copywriter even slightly less than what your time is worth per hour!

(Do be careful, though; with many outsourced creative tasks, such as copywriting and blogging, you are very likely to “get what you pay for”! If a blog post costs you $10, but is almost unintelligible or is filled with content scraped from someone else’s site, it’s not going to help your business, but rather may damage it.)

4. Can You Afford Not to Outsource?

After looking at all three aspects—the tasks to be outsourced, the benefit to your business, and the costs of outsourcing—you should have a significant degree of clarity about whether outsourcing is right for you at this time.

The old maxim that “you have to spend money to make money” is true in many cases, after all. By outsourcing certain tasks, you gain the time you need to be your business’s CEO and engage in all those high-level planning and marketing tasks that have been given low priority while you struggled to keep your head above water.

After all, every solo business is a juggling act, but nobody ever said you have to handle every single ball yourself!

So long as you use the time you save on productive income generating activities that you love to do, you’ll be able to cover the cost of outsourcing and have a lot more fun.

Business man pointing to client testimonialsWhile most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales.

You don’t want to end up with ‘nice-guy’ or ‘nice-gal’ testimonials that say ‘nice’ things about you but fail to show others why they should do business with you as well. After all that’s the point, isn’t it? To attract others who are looking for the same results?

So, what you really need is results-based testimonials that are written in first person.  Or you can use a case studies which are pretty much the same thing  only they are written in third person. I recommend you have a mix of both types because that will add variety.

Think of testimonials as a short ‘before and after story’ or ‘once I was lost….and now I’m found’ and you’ll quickly see that it’s not all about you!

Like all good stories there’s a structure and the good news is there are only 3 sections to structure a winning results-based testimonial or case study.

Here they are…..

Section 1

Describe their problem or challenge before they began working with you (this is the before story).

How bad was it? And don’t hold back – these are real life situations so the worse the problem the better!

Section 2

What did they learn or do as a result of working with you?

Take care here not to reveal the specifics of what you did with your client or you run the risk of people thinking ‘I already know that’ – you don’t want them to have that reaction.  Rather you want to have them thinking ‘how did she do that?’

Section 3

The end result (this is the after story)

What got to happen for your client as a result of what they learned or did after working with you?

You need to make this as quantifiable as you can. You can put a figure or percentage on almost anything so always use measurable, specific results in your example.

Here’s an example using a professional organizer who we’ll call Sally, of what you’ll achieve when you put it all together.

“My office was in such a mess I couldn’t find anything in a hurry. So I was wasting a lot of time and energy. I certainly didn’t want to bring my clients there because I was too embarrassed about the clutter.

Thanks to Sally’s organizing skills I learned how to quickly clean up the mess as well as how to get and stay organized so I won’t slip back into bad habits. It’s so much easier than I could have imagined.

Now, I can put my hands on everything in less than a minute, my productivity has gone up by at least 50% plus I’ve seen a welcome jump in my revenue of $5,000 this month.”

My tip is to ask all your clients if they would like to help you by providing a testimonial. People love to help other people and I’ve never been refused.

You can make it easy for them by giving them these guidelines or better still, offer to write it for them for their approval. This will save them time and effort and guarantee you get a winning testimonial to help you make more sales.

You can never have too many results-based testimonials and you can exploit all the mediums of written copy, audio and video to power up your marketing.

Person using Google docsThere are so many reasons to use Google Docs for ease and speed that it’s little wonder it’s taken off. Plus, it’s free!

You already know that most word processing software programs don’t come cheap. Even the most commonly used, MS Word and Excel Spreadsheets comes at a hefty price tag if it’s not preinstalled on your computer.

So, if you’re looking for a top-notch document creation software that is absolutely free, look no further than Google Docs, Google’s web-based system. This system makes creating and editing documents quick and easy.

Perhaps most importantly, it makes sharing documents easy. If you work with clients or contractors on projects it can be challenging to track everything. One missed deadline or message can derail an entire project. Google Docs can help when used as a project management tool to help you stay on track.

To use the software, you must have a Gmail account or go to http://docs.Google.com and register for a Google account. Once at the Google Docs website, the rest is easy.

Simply follow these 5 steps below.

Step #1

Click on the big PLUS SIGN icon that says “Start a new document,” in the upper left hand corner.

Step #2

Choose the type of document you want to create; spreadsheet, document or slides. The system also offers various templates for letters, resumes, meeting notes, project proposals and more. It couldn’t be easier.

Step #3

Once you’ve made your document choice, a new document will open. You can format your content the same way you would a Word document; you’ll see the same type of toolbar at the top of the page. You can choose your font type, size, and formatting. You can justify the page right or left, highlight, list items, and include text links. Sheets works similarly to Excel.

Step #4

After you have created your document, the final step is to save it and here’s one of the ways where utilizing Google documents really pays off. You’ll save your document as a Google document. It won’t really ask you how you want to save your document. And it will store the document in a main folder or you can create sub folders, this allows you to label and organize them how you see fit. Whenever you sign into your Google or Gmail account you will have access to all of your Google documents.

Step #5

If you want to export the document and store it on your desktop or hard drive all you have to do is click on the file menu and choose “download as” from the pop up list. There you will see that you have several formatting options for downloading the document, including MS Word. That means if you’re sending the document to someone who uses MS Word, you can download it as a Word doc and send it to them quickly and easily.

Here’s the final reason Google documents is a great resource, you can share your documents by simply clicking the word “Share” in the upper right hand of the document toolbar. There, you will see you have a number of options, including emailing the document, sharing it on some social media platforms and inviting people to view it by sending them a link to the document. This makes collaboration extremely simple.

It also means you’ll have access to your documents wherever you can access the internet from your smartphone or tablet.

One more thing, Google docs is not the same as Google Drive which is an information organization system that Google docs works within.

Newsletter as a list building strategy

One way to build your list and gain new leads is through newsletters. People want good information. If the seekers are looking for something in your niche, you want them to find you.

Wouldn’t it be great to get the information you need delivered right to your inbox? You can, or at least your readers can if you create a newsletter.

Your website contains content that will help draw your target market to you. You use keywords (that you’ve carefully researched), catchy headlines and other tricks to provide interesting tidbits for your readers. Do you have some awesome marketing or technology tips for your target market? Save those for the newsletter.

Is it worth doing a Newsletter?

What makes a newsletter so special? It gives the reader more detailed information than they can find on your website. You can upsell it as being exclusively for subscribers. That alone can get your readers to opt-in for it and also tell their friends. Make sure to include a ‘share’ link to make this quick and simple.

You can also be more personal in a newsletter. And depending on the frequency, you have a regular opportunity to share time sensitive information. It’s an important element of an online marketing campaign as it provides another channel to reach your audience.

What are the components of a newsletter?

It varies, but the more features or sections you add, the more attractive it will be. Here are a few ideas you could use:

  • Contest entries
  • Preview new products before the general public
  • Discount coupons
  • Letters from you
  • Tips and articles
  • Pictures
  • Your calendar of events
  • Promote special events

Newsletter Delivery

Newsletters are usually delivered the same time each week, fortnight or month. I recommend at least twice a month. You can set your newsletters up to be delivered through your autoresponder service so your subscribers get them on your set schedule.

Newsletter Format Options

Newsletters can be created in a couple of different ways. Some people have their entire email be their newsletter, most often using a branded template. It is a one-page piece that includes links to areas on your website where they can find more information. If it is a contest entry, a link will bring them to the landing page where they can enter and read up on the contest particulars. That page can also link to other offers they may be interested in such as specials on products, workshops or courses.

Others post emails that tell you the newest newsletter is available. Subscribers click a link that takes them to a “subscriber only” area of your website. Here they can read and download the newest newsletter. Also let them know that they can access your archive of newsletters that were created before they found your site. Creating timeless content makes these past pieces valuable months or years later.

Opening rates

Just like emails, you can track and measure the opening rates of your newsletters. The percentage is useful feedback and you can even see who has opened it and what links they have clicked on. Depending on the sophistication of your autoresponder you can use this information to segment your list. This will allow you to really fine tune and target your email campaigns to increase your results.

Want to build your list? Offer newsletters to readers as part of their subscription. By including some of the information above, readers can stay connected in such a way that eventually leads to recurrent sales.

 

Woman business owner receiving business awardWinning a business award raises your profile and increases your self-worth while creating new opportunities for you and your business. Plus applying for business awards is a great process that allows you to involve your team in understanding and celebrating what makes your business truly special.

You can never have too many awards!

All the same, like most things in life quality and not quantity should be your aim. So be particular where you put your time and effort into applying for a business award. Do your own research and find award opportunities that will support your business goals.

Here’s my top 10 guidelines to preparing your business award winning application.

1. Preparation is critical
Here is where you should spend the majority of your time because once you’ve done the preparation actually completing the application will me a snap. Check over the questions on the application and make a list of all the reference material, pictures, evidence and testimonials you have, or perhaps need to create and get them organised.

2. Keep answers on point
This is critical, read each question carefully and make sure you understand what’s required before you answer it. Make sure you provide only what’s relevant and stick to the point. Now is not the time to waffle on with interesting but irrelevant information.

3. Be honest
Answer each question with the truth and not as you would like it to be. Remember you might be mystery shopped and found lacking which will only do you harm. You can turn a negative into a positive by identifying a current weakness that you are working on to improve your results.

4. Make it interesting
Stories are a great way to engage the reader and deliver information that otherwise could be tedious and bore the pants of the judges. Use this technique to make your point and stand out. It works!

5. Share challenges you overcame
Business is rarely (if ever) all smooth sailing so engage the judges by sharing a critical time in your business journey. One that could have derailed you but didn’t because of the action you took to overcome it. Evidence of your staying power will count with the judges.

6. Don’t skip questions
Sounds obvious doesn’t it. But believe it or not it’s not uncommon for people to simply skip a question. Most applications have a grade allocated to each question. In fact sometimes judges are allocated only part of the application so may not see the total entry. If you skip a question you’ll certainly lose marks that will cost you a win.

7. Add images
Unless images are not permitted, use pictures and images to demonstrate and illustrate the points you’re making. It’s true, a picture paints a thousand words and can also support the written word by way of evidence.

8. Include social proof
Social proof is any fact, external comment or testimonial to validate you, your services or products and should be used to the full extent. Where appropriate use hyperlinks to online material.

9. Highlight successes
Now is not the time to hide your light under a bushel. Blow your own horn and highlight previous successes. Give as much detail as you need to demonstrate your achievement. And include as many highlights as warranted. They all count!

10. Let the judges know why your business is a winner
What really sets you apart from other businesses? That’s what the judges will be looking for so make sure it’s easy to find and “SEE” yourself accepting the award!

Here’s a bonus tip and one I’ve used to great effect. Even with an online application it’s worth your while to print out a couple of hard copies and bind them into a presentation. You can include hard copies of your marketing materials, photos etc and deliver them by hand or post.

One final point, when all is said and done, doing great work is no guarantee you’ll win the award. Your job is to write the best award submission you possibly can to demonstrate to the judges exactly why you should win. Their job is to judge, not to do any of the work for you so make sure you don’t leave anything out. Follow all the rules.

And know too that simply by entering you’re already ahead of the game and have a great chance to become a finalist or better still, a business award winner. Good luck!

Google AlertsThere are very few free tools as powerful, yet simple as the Google Alerts service. You can think of it as your own automated, fully customised search engine service because that’s what it is. Google Alerts is a service that generates search engine results, based on criteria decided by you. And delivers the results to your e-mail account on a frequency that suits you.

And while some on the Internet may use it to monitor their children, celebrity gossip or current trends, it’s actually a powerful business tool that is both easy and free to set up AND can provide you with meaningful, results to boost your business. There’s no limit to the number of individual alerts you can set up but take care not to overload your inbox!

Here are 10 important ways Google Alerts can help you boost your business:

  1. Monitor your brand and your reputation. You’ll want to set up alerts for your business name, your personal name, website and blog names, product names and any other names unique to your business – especially your Trademarks, so you can monitor what is being said about you on the Internet. This gives you an opportunity to respond, express thanks and give links to your work.
  2. Track when other websites link to yours. If you set up your alert with the format link:www.yourdomain.com, you will be notified of any new links going to your site. These backlinks are very valuable in helping your site rank well in the search engines.
  3. Monitor the use of your content. You will want to know if your articles, blog posts or other content is being used elsewhere on the Internet so that you can be sure it is being properly credited to you and to participate in the conversations. Simply set up a Google Alert for each item using a distinctive sentence you have written.
  4. Do research. If you are studying a certain topic, using alerts on the important terms will give you a wealth of information and reading material.
  5. Track your clients. Start a Google alert for your best customers and clients so you don’t miss important news or developments in their businesses.
  6. Track your competitors. You can gain valuable ideas and notice trends if you have alerts set up for other brands in your niche. This will also allow you to monitor more of what your niche audience is interested in.
  7. Monitor niche key words. You want to stay on top of the news and the issues for your target market and setting alerts for key words in your area will help you do just that.
  8. Monitor your own website security. Spammers and hackers actually will insert their links into other people’s websites. Use an alert set up in this format to keep track of whether this has happened to you: site:www.yourdomain.com Viagra OR Cialis OR <otherspamword>. The words that you monitor are up to you, but these are two common ones.
  9. Find guest blogging opportunities. Many blogs that use guest posts have a page explaining that process. You can find these opportunities with an alert using one of your topical keywords (such as “weight loss”) and one of these phrases (with quotes): “submit guest post” or “become a contributor” or “write for us” or “bloggers wanted.”
  10. Discover new niches and trends. The asterisk (*) symbol in an alert works like it does in search and serves as a wildcard that can stand for any term. So an alert for “new * this year” or “new * 2018” will give you these types of results.

The good news is Google Alerts are quick and easy to set up with this 6 step process….

  1. Go to google.com/alerts in your browser.
  2. Enter a search term for the topic you want to track. …
  3. Choose “Show Options” to narrow the alert to a specific source, language, and/or region.
  4. Enter the email address to deliver results to …
  5. Select Create Alert.
  6. Rinse & repeat with your next search term

It’s also a good idea to review these regularly and add or delete topics as your needs or interests change.

 

 

 

 

Service based business owners and entrepreneurs are used to juggling a myriad of things and can often put up with issues or behaviour that holds them back instead of dealing with it and nipping it in the bud. One reason for this is they often don’t consider the real cost of toleration and simply learn to live with it.

Or so it seems. What’s really happening is their tolerance level is being stretched incrementally but just like a rubber band there’ll come a time when it will snap! And that’s when the peanut butter hits the fan and dramas are created. Dramas that can be avoided by taking action to address the situation sooner rather than later.

The best way I know to get into action is to ‘put a pencil to it’ meaning calculate what it is costing you to put up with (fill in the blank)!

A few common scenarios you could be tolerating.

  • Undercharging for the value you deliver
  • Discounting your fees even before a client asks
  • Giving away services that discount your value
  • Keeping an underperforming team member
  • Buckling in to an over demanding client
  • Supporting an unsatisfactory supplier
  • Permitting others to waste your time
  • Putting other’s needs ahead of your own

Now let’s extrapolate just one of these and see what the real cost of toleration adds up to in actual dollar terms.

Putting other’s needs ahead of your own

How much of your time is taken up by looking after friends, family and non-paying potential clients? Time you could be spending on your business. Think about an average day in your business then estimate the amount of time you spend looking after others needs that prevents you from using that time. Time is the one resource that’s not replenishable – once spent it’s gone forever.

Now, for our example let’s be conservative and say it’s just 1 hour a day, 5 days a week. That’s tallies up to 20 hours each and every month and remember when it comes to business, time is money. So let’s say your time is worth $100 hour (remember we’re being conservative here). That’s $2,000 every month you’re not charging out which comes to $24,000 annually.

Add to that the cost of missed opportunities. Opportunities that passed you by because you were ‘busy’ looking after others needs instead of minding your own business!

Ask yourself, what else could you have done with that time to create more income in your business? For instance, 5 hours each and every week spent on marketing would surely generate new clients. Even 1 extra new client a week would add up wouldn’t it?

Conservatively,  let’s say a new client is worth $1,000 (this could be more or less in your specific business) which means you’re like as not leaving an extra $4,000 each and every month on the table. That’s a whopping $48,000 each and every year that you can never get back.

It doesn’t take long to add up does it?

My coach’s request to you is to pick just one instance where you’ve been tolerating the situation and ‘put a pencil to it’ to come up with the real cost of toleration. Then all you need to do is decide specific actions you will take to change the situation and by when. The sooner the better!

If you want some help finding the money leaks in your business take advantage of my free 30 minute money breakthrough discovery session

Becoming a master of the sales conversation is one sure fire way to get more clients.

After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client into a paying client.  In marketing terms the sales conversation is referred to as ‘closing the sale’ or a ‘conversion’.

Increasing your conversion rate through successful sales conversations is the easiest and quickest way to increase your income.

Here’s my 3 top tips to improve your results.

Tip #1 Prequalify your prospective client

To make sure you don’t waste your valuable time or theirs when there is not a match – you need to prequalify your prospective client. Ideally you want a screening process so you don’t even begin a sales conversation unless the person meets your ideal client criteria.

As soon as it becomes clear to you that you cannot help them or do not wish to, then tell them so and if possible offer a suggestion for a more suitable resource. They’ll thank you for it and you can move on to finding more of the people you are meant to serve.

Go easy on yourself when you are looking at your ‘conversion rate’. If the person you are talking to is not a match – then they never were a prospective client.  It’s those people you know have a problem that you can solve, who don’t hire you, that are a missed opportunity for both of you.

Tip #2  Be clear about the objectives of the sales conversation

There are actually 3 main objectives of having a sales conversation keep these in mind and you will stay focused on the outcome.

  1. Find out if you are a good match for the two of you to work together
  2. Identify the problem your prospective client has and demonstrate the value to them of your products, programs or services to solve their problem (aka the benefits to them) so they can make an informed buying decision.
  3. Make an offer and complete the transaction or at least get a deposit
    by way of commitment.

Tip #3 Use a script

Until you are a master at having the sales conversation it pays to use a script.

Of course each conversation will vary because you are having a 2-way dialogue but you still need structure and a script provides that.

Once you know the sequence and questions to ask you can create your script to lead you through step-by-step. Each building on the other in a deliberate and logical way so nothing is left to chance.

There are 3 main reasons for having a script.

  1. A script will ensure you meet the objectives you set out to achieve which means you will make more sales.
  2. A script lets you concentrate on the conversation so that you stay on track. And if you do wander off you can easily get back to ensure you cover all the important information to assist the sale and don’t leave anything out.
  3. A script means you can see where you are going wrong as well as what’s working. You can continue to test and tweak until you are getting the results you want.

You’ll know when you’ve mastered having a sales conversation because not only will you be making more sales and getting more clients but you won’t need your written script anymore! By then you will have internalised the process and be doing what comes naturally.

If you want to increase your income I suggest you set yourself a bold money goal so you know exactly what you want to achieve. Be specific. Ask yourself this question “How much more do I want to make”?

Whatever that number is, raising your fees is one way to reach your goal but it’s not the only way. I can think of at least 7 additional ways to create more income in your business.

#1.  Offer training courses

Think of ways to help your clients improve their skills or learn to do something that will support them to achieve better outcomes. Then create a training course designed to transfer your knowledge and teach them the “how to”.

#2.  Run workshops

Workshops are a great format for accomplishing specific outcomes. Unlike training courses which are based on learning how to do something – workshops provide a hands on way to get the job done. Done-with-you, rather than done-for-you workshops can be run as a one off or a series and people are willing to invest in them.

#3.  Lead groups

While your one-to-one service can be very lucrative, leading groups offers an opportunity for clients to participate at a lower investment. Collectively this can add up to an overall increase in income to you. An added advantage is you get to serve more people, some of whom will invest further with you down the track.

#4.  Offer different packages

One size fits all might be OK in the fashion industry but it means a take it or leave it decision if you’re offering services. So it’s much smarter to offer different packages to provide a choice at various investment levels. This means you will make more sales and increase your income.

#5.  Speak

Whether you are being paid or not, speaking is the absolute best way to get in front of potential clients to build the know, like and trust factor that is essential to creating relationships and making sales. At the very least you want to leave with their contact details so you can continue to communicate with them and turn your prospects into paying clients.

#6. Create Information Products

Everyone knows information that other people will value and be prepared to pay for. Fact is there is a huge demand for information. Chances are better than good that you are already providing information to someone about something you know about. And chances are you are giving it away free when people would gladly give you money for it.

You can make passive additional income from what you already know while providing your clients with additional, budget-friendly ways to learn from you.

#7. Offer VIP days (one of my top favourites)

VIP stands for ‘very important person’ and offering VIP days as an intensive one-on-one experience is both lucrative for you and highly productive for the client.

With a set agenda focused on accomplishing specific outcomes for an individual a VIP day is a high-end offer with a highly valued payoff so you can charge a higher fee. It’s a fact, many clients just love that level of personal attention and single focus and are willing to pay a higher fee to get it.

If you’re not offering VIP Days yet, it means you’re leaving money on the table that could be added to your bank account.

So when you look at your business as a whole, raising your rates is just one way to make more money and increase your income. I recommend you look from a higher perspective and decide what additional income streams you can create.

Book a free discovery session here if you’d like to explore specific ways and understand the ‘how’ to increase your income that would work in your business.