Sales Conversation
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Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…
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Raising Your Fees is Just One Way to Increase Your Income

If you want to increase your income I suggest you set yourself a bold money goal so you know exactly what you want to achieve. Be specific. Ask yourself this question “How much more do I want to make”? Whatever that number is, raising…
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Creating a Powerful Brand for Your Business

I know many business owners struggle to differentiate themselves in the market place and that’s not surprising as there’s so much competition out there. But it doesn’t have to be that hard either. Whether you’re just starting out and…

Toxic Clients – Do You Have them?

We all know the clients – they give you a big headache and they make you wonder whether you really enjoy your job anymore. Dealing with them makes you want to tear your hair out and pack it all in, once and for all. Do you have a toxic…
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Getting Clear on Your Ideal Customer

It may sound counter-intuitive, especially if you’re new to running your own business, but all business is not always good business. The biggest mistake most new business owners make is falling into the trap of accepting all work - for the…
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Where are Your Clients on the Loyalty Ladder?

When marketers refer to the client Loyalty Ladder where do you picture your clients? Direct marketing, also known as relationship marketing is concerned with establishing a long term relationship with your client and the Loyalty Ladder is…
Signature System
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Why a Signature System is easy to promote, easy to sell and easy to deliver

A Signature System is simply the proven steps you take your clients through to get the outcome or results that they want. And because having a Signature System makes your services as tangible.as a product it’s much easier to communicate to…
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To Choose a Niche or Not to Choose a Niche?

It’s a no brainer. Experts charge higher fees. And the quickest way to become known as the expert in your field is to choose a niche and market exclusively to the individuals in this group. All the same, many business owners resist this…
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Creating Flexible Boundaries for More Control in Your Business

When it comes to having more control in your business it is vital to have strong but flexible boundaries. The tricky thing is, getting the balance right and to remain in control. Otherwise it’s all too easy for other people’s interests…
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How to Set and Achieve Smarter Business Goalls (Part Two)

Continued..... Business Goal planning and implementation OK, we’ve established that setting smarter business goals is crucial to achieving success but it’s only half the story. Without timely and effective implementation, you don’t…