
3 Reasons Why You Need Testimonials in Your Marketing Mix
Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. On the flip side, they are also one of the most underutilized in most businesses.
If you don't already have a strategy…

11 Networking Tips for Business Owners Who Hate Networking
Some people love networking, but for others, the mere thought can bring them out in hives and increase their pulse rate!
All the same networking is an essential part of the marketing mix. And as a business owner you know you have to get…

The Solopreneur’s Guide to Deliver a Great Presentation
Delivering a great presentation is one of the most effective marketing strategies available to the solopreneur to communicate your own message to a rapt crowd.
And yet far too many solopreneurs shy away from presentation opportunities due…

How to Get Great Client Testimonials to Help You Make More Sales
While most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales.
You don’t want to end up with ‘nice-guy’ or ‘nice-gal’ testimonials that say…

Newsletters: A List Building Strategy
One way to build your list and gain new leads is through newsletters. People want good information. If the seekers are looking for something in your niche, you want them to find you.
Wouldn’t it be great to get the information you need…

Create an Editorial Calendar to Tame Your Content Marketing
Could an editorial calendar be your ultimate secret weapon? Well, if you’re producing any kind of content the answer is YES! If you’re creating and distributing newsletters, blog posts, social shares, graphics, podcasts, webinars, tweets…

10 Proven Strategies to Grow Your Email List
Your email list is a vital part of your business if you do any marketing online. It allows you to stay connected with prospects as you develop a relationship with them over time and convert some of them into paying clients. It also allows…

Guidelines for a Winning Business Award Application
Winning a business award raises your profile and increases your self-worth while creating new opportunities for you and your business. Plus applying for business awards is a great process that allows you to involve your team in understanding…

What Has Your Marketing Success Got to do With Your Unique Brilliance?
If you are one of the growing number of passionate entrepreneurs determined to make your mark on the world and change your clients' lives for the better you will have faced the challenge of identifying what sets you apart from your competition.
Why…

6 Tips for Powerful Subject Lines in Your Email Marketing
Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…