Delivering a presentation

The Solopreneur’s Guide to Deliver a Great Presentation

Delivering a great presentation is one of the most effective marketing strategies available to the solopreneur to communicate your own message to a rapt crowd. And yet far too many solopreneurs shy away from presentation opportunities due…
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How to Get Great Client Testimonials to Help You Make More Sales

While most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales. You don’t want to end up with ‘nice-guy’ or ‘nice-gal’ testimonials that say…
LinkedIn Profile
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Newsletters: A List Building Strategy

One way to build your list and gain new leads is through newsletters. People want good information. If the seekers are looking for something in your niche, you want them to find you. Wouldn’t it be great to get the information you need…
Editorial Calendar

Create an Editorial Calendar to Tame Your Content Marketing

Could an editorial calendar be your ultimate secret weapon? Well, if you’re producing any kind of content the answer is YES! If you’re creating and distributing newsletters, blog posts, social shares, graphics, podcasts, webinars, tweets…
Grow your email list

10 Proven Strategies to Grow Your Email List

Your email list is a vital part of your business if you do any marketing online. It allows you to stay connected with prospects as you develop a relationship with them over time and convert some of them into paying clients.  It also allows…
Winning awards
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Guidelines for a Winning Business Award Application

Winning a business award raises your profile and increases your self-worth while creating new opportunities for you and your business. Plus applying for business awards is a great process that allows you to involve your team in understanding…
Marketing Success
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What Has Your Marketing Success Got to do With Your Unique Brilliance?

If you are one of the growing number of passionate entrepreneurs determined to make your mark on the world and change your clients' lives for the better you will have faced the challenge of identifying what sets you apart from your competition. Why…

6 Tips for Powerful Subject Lines in Your Email Marketing

Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…
Sales Conversation
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Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's Product Pricing Place Promotion The last…