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Guidelines for a Winning Business Award Application

Winning a business award raises your profile and increases your self-worth while creating new opportunities for you and your business. Plus applying for business awards is a great process that allows you to involve your team in understanding…
Marketing Success
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What Has Your Marketing Success Got to do With Your Unique Brilliance?

If you are one of the growing number of passionate entrepreneurs determined to make your mark on the world and change your clients' lives for the better you will have faced the challenge of identifying what sets you apart from your competition. Why…

6 Tips for Powerful Subject Lines in Your Email Marketing

Your subject line is the single most important sentence in all your emails. A slightly better subject line is going to make a bigger impact than a much better email. The more people who you get to open your email, the more click-throughs you’re…
Sales Conversation
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Master the Sales Conversation and Get More Clients

Becoming a master of the sales conversation is one sure fire way to get more clients. After all when you are in front of a prospective client, whether in person or on the phone this is the best chance you will have to turn your prospect client…

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's Product Pricing Place Promotion The last…
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How to Increase Your Income and Serve More Clients in Less Time

Everyone has heard the saying ‘time is money’ but have you ever stopped to think about exactly what it means? One thing is certain. They are not equal so don’t have the same value. You have to agree, time is finite and we all have…

Grow Your Email List with a Powerful Freebie

Building your email list is critical to the success of your business. And one of the top strategies you can use to market your business online is to create a free item to entice people to sign up to your email list. It works like this:…

How to Streamline Your Marketing for Ease and Success

If you don’t know the answer to these 3 questions, it’s time to streamline your marketing: How many marketing tactics are you using right now? What are the goals of these tactics? Have you taken the time to evaluate if they…
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Getting Clear on Your Ideal Customer

It may sound counter-intuitive, especially if you’re new to running your own business, but all business is not always good business. The biggest mistake most new business owners make is falling into the trap of accepting all work - for the…
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Where are Your Clients on the Loyalty Ladder?

When marketers refer to the client Loyalty Ladder where do you picture your clients? Direct marketing, also known as relationship marketing is concerned with establishing a long term relationship with your client and the Loyalty Ladder is…