Building your email list is critical to the success of your business.
And one of the top strategies you can use to market your business online is to create a free item to entice people to sign up to your email list.
It works like this: you create a bonus item that has high perceived value. You give this item away, but in order to gain access to it, the interested person has to give you their email address.
The key to this strategy is to have a strong and relevant free item. It can as much as double your email signups. This is vitally important, as you must build a community of people interested in your information to grow your business. Nowadays newsletters are no longer seen as valuable in themselves so it’s a mistake to use your email newsletter as the incentive to gain contact information. That’s not to say you shouldn’t offer a regular newsletter as a bonus because it’s the vehicle to provide regular ongoing contact with your potential clients.
- Audio of you talking about a hot topic
- An interview with someone else in your industry
- A sample of an existing product
- A recording of a seminar, conference call or live event
What are some powerful opt-in freebies?
Special Reports and E-books
Pick a topic and write a special report or e-book around that topic. You can have as little as eight to ten pages of solid content for a special report. An e-book will likely be somewhat longer.
Your free item needs to address the most pressing problem your target market has so you need to know them well. Don’t worry about giving away your best information – there is always more to say about a really hot topic and readers will always want more.
Audios have even higher perceived value than a special report or ebook. Many people prefer to listen rather than to read and consider audios as requiring less effort. So don’t be afraid to take your writing and turn it into audio. Here are some of the different kinds of audio downloads you can give away:
The most important thing is that people listening to this audio get massive value from the content. And that it clearly evidences your specific expertise.
Videos are the cream of the freebie crop. They have the highest perceived value and often result in the highest signup rates.
Although videos also take the most effort to create, they can be a great way to go. You will need careful attention to filming, have some video equipment, lighting and access to editing software.
Mastering this is well worth the effort because video gives you the most direct connection possible with your prospective clients.
Here are some ideas for videos that you can use:
- Try a face to face introduction or interview
- Give a video demonstration of your product or service
- Create a slideshow of some of the common problems your target market experiences
Regardless of the format of your free item, your goal is to help someone solve a problem in your area of expertise. The reaction you are trying to create is, “Wow, this person really knows what they’re talking about – I want more.”
If you’ve been using the same free item for a while, consider these suggestions and regenerate interest to accelerate growth of your email list with a new powerful freebie.