How to Set and Achieve Smarter Business Goalls (Part Two)


Business Goal planning and implementation

OK, we’ve established that setting smarter business goals is crucial to achieving success but it’s only half the story. Without timely and effective implementation, you don’t stand a chance of realising your business goals.

And just like that old joke “how do you eat an elephant?….one bite at a time” you need to break your goals down into manageable chunks so you stay focused and out of overwhelm.

So now that you have your annual goals clearly articulated and written down it’s time to break each of them down into quarterly and then monthly measurable milestones. This makes it easy to stay on track from week to week as you begin to take action.

Would an example help?

Say one of your annual goals is to increase your turnover by 40%.

Your quarterly goal is to track and measure if you’ve achieved at least 10% every quarter. Achieve that and you can’t fail!

The actions you take monthly/weekly/daily are ‘how’ you will reach your 10% increased turnover each quarter. Put another way, it’s the steps you need to take to achieve the goal.

Remember, weekly & daily goals are actually the actions/steps you take and not the business goals you’re working towards.

For instance, some of the actions you could include: –

• upsell/re-enroll ‘x’ current clients
• run a workshop at a specified dollar amount
• create a new program and enroll ‘x’ clients at a specified dollar amount
• increase your prices
• attend at least 2 targeted networking events each and every week
• post, promote or advertise on Social Media or other targeted media
• run email campaigns to your database
• publish a regular newsletter
• publish a regular blog/vlog
• produce a regular podcast series
• deliver presentations to your ideal customer audience to generate leads or sales
• schedule regular meetings with key referral partners

Regular consistent action

Find an implementation process that works for you. Ad-hoc activity will diminish results as well as drain your energy and enthusiasm.

I recommend you start each week by writing down those 1-2 major goals and perhaps 2-3 lesser goals referred to in (Part One). Including the steps you’ll take and by when over the coming week.

At the beginning of every day write down the goals/actions you’ll take TODAY and focus on those as far as you can progress them. On the following day review how you went with the previous day BEFORE you write your goals and actions for the current day. This means you do not fill out the whole week with your goals and actions which is often counterproductive. Rather, you do this day by day in the context of your weekly goals. So, you won’t get ahead of yourself and you will accomplish the important things more consistently.

Aim for Continual improvement

And guess what. You never get it done. There’s always more. And that’s a good thing. The main thing to remember is you need to build on results. What works. What doesn’t. Continue to set and reset goals and supporting actions based on experience.

Keep taking action, week in – week out and you’ll see how much more focused and productive you will be as you continue to kick goal after goal to create your best year ever.