Everyone has heard the saying ‘time is money’ but have you ever stopped to think about exactly what it means?

One thing is certain. They are not equal so don’t have the same value.

You have to agree, time is finite and we all have the same 24 hours in every day. There can never be more time for you, me or anyone else. We know that for certain. Plus, once spent it’s gone, until we start a new day. We also know, without doubt that our days are limited! For sure, some people live longer than others but our days are still numbered.

On the other hand, money is infinite. It’s unlimited. We can always replenish it, and we do.

However, one of the biggest limiters in making more money is charging by the hour. Remember, you can only work so many hours in any given day. Anyway, whyever did we think we need to buy someone’s time and not the results they deliver? Surely quicker is better!

I believe it comes from the long-established tradition of charging by the hour if you deliver services or when you were an employee you were probably paid by the hour.

This is why most service based business owners structure their fees based on the amount of time it takes. Often using an hour as the benchmark and filling up that time with the belief they are delivering full value. In reality, it’s a lot like cupboard space that you find more stuff to put into them rather than leave them half empty.

But what if you could deliver the same (or better) results in half the time? Wouldn’t that actually be delivering even greater value because your client would be really happy to have spent less time and be ready to move on.

Remember – time is money!

Now if you think you can’t get great results in less time, think about this.

A lot of business owners spend far too much time talking about their processes and wanting to educate their clients with too much information that they really don’t need to know. Thing is, you don’t need to tell your clients everything you know and you certainly don’t have to be the one to solve all their problems.

Ask yourself this question. What’s the one thing, that if you solved that it would move your clients forward?

Want to discuss how to transition from charging by the hour and package and price your services to increase your income? Book a complimentary breakthrough session here

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